I came across this the other day and was absolutely taken aback by it.

Apparently this company, REM-Ads, is hoping to start selling ad space in people’s heads while they sleep! Is this the watershed point for privacy laws?

We all know that it’s very difficult to escape marketing and advertising efforts these days but I do believe that these people have gone a step beyond in the sanity department. Do they really think they’ll be able to get away with this kind of intrusion into our very minds?

If there ever was a time to put the brakes on technology or, at the very least, to step back and say, “Even though we can, maybe we shouldn’t.” this is it.

This is unbelievable.

But then again, that’s what people thought about the internet.

I’m sure everyone has experienced the process and frustration of applying for a job online. Because now there’s virtually no other way to apply.

Registering.
Filling out all of the required fields.
Uploading resumes and cover letters or worse, needing to convert them into text so that you can copy and paste them into the required boxes.
Halfway through, coming across a ‘Mandatory Field’ that doesn’t apply to you and the only way to get past it, is to lie.
But you’re honest so you quit the application instead.
And even if you do manage to fill in all the boxes, you hope that there won’t be a glitch when you click ‘submit’ and you have to do it all over again.

Then, when you’ve successfully completed your online application you’re left wondering whether it was in fact, successful. Because you seldom hear back. Sure, some of these sites have an automated response mechanism.
“Thank you for applying, blah, blah, blah…”
but they also include
“…only those being considered will be contacted.”
And with that, you immediately put the whole experience behind you and move on to something more rewarding. Like talking to the dog.

So why has the ‘human’ disappeared in Human Resources?

Efficiency?

Dr. Leonard McCoy might say, “We’re humans Spock. We feel.”

I think the difference is so plain, so simple to comprehend but apparently too much for most. Especially those in positions of power who, with a nonchalant nod can send hundreds and even thousands to their deaths under the pretext of war or just straight-up oppression.

What can a poor boy do? Not much else but hope or revolt.

I’m hoping 2012 will be the year of hearing. And you?

Not sure why but for me, this holiday season is marching closer & closer at near light speed. And it’s a little scary. Haven’t even begun to think about shopping.
I don’t want to stop it. I love the Christmas season too much.
Just want to slow it’s inevitability. Just a titch. Any tips?

This was a self-promotion mailer I did a few years ago which comprised of a poster & scarf inside of a mailing tube which was made to look like a giant cigarette.

Even though I could only afford to send out a dozen of them,  it still received great feedback from those ‘LUCKY’ few.

In fact, I could use a breath of fresh air myself right about now.

Is it a convoluted brief we get from a client? Or the collection of works their competition is doing?
Or is it the history of what’s been done in the category for the last 5, 10 or 50 years? Or today or 60 seconds ago for that matter?
Is it execution or technology, images or words that we’ve seen, used, experienced or read before?

I would say ‘the box ‘ is all of the above and more, including one’s own personal experience and knowledge. And the more you can cram into the box, the more likely you are to be in a position to think outside of it.

I consider myself a ‘creative’ person. And this business of advertising/communications allows me to use and apply my creativity on someone else’s dime. Very cool.
However, creativity can be very subjective and not always seen for what it is meant to be.  Which means sometimes people just don’t get you. Which means sometimes you’re asked to practice your creativity elsewhere. Not fun.
And this causes instability & uncertainty. Which causes stress & angst.
But this can be good for a creative person. Because it tends to kick your ass, sending shock waves out your eyes until you start seeing things in a new light.
Which is good because that can drive one’s creativity forward.
And renew the love.

And I believe it was created internally at Apple.

I’ll work ’till the cows come home. In fact, I can watch them out my office window.

POSTCARD – BACK

Some years back, I collaborated with Victor Gad, an editorial artist/creative, to create this self-promo DM piece – a postcard – which was sent to agency creative directors.

The only feedback it received was from a female CD and it was pretty harsh.
Something to do with the ‘hanger’ in the illustration and abortion. At the time, the hanger icon was my logo and I thought the illustrator cleverly incorporated it into the illustration as a baton.

So, good, bad, ugly or even offensive? Would like to know what you think.