Convince contractors to choose System 636 flue gas venting system
over two other competitors by communicating all it’s features in a list.
The two competitors only had half the features.
Rather than taking a we’re #1 approach and showing the list of features on a clipboard, as had been suggested, I decided to tap into an insight that a contractor might connect with and appreciate.
Every contractors day begins with making lists of what needs to be done including ordering necessary materials, tasks etc. so why not make their
day a little easier.