If anyone’s been wondering, I’ve been working on finishing our basement for just over a year now which includes office spaces for both my wife and myself. We both work from home.
Although I’ve found that doing all the work myself very satisfying, with part-time help from my sons with the drywall which was fun, this project is finally nearing completion.
Now I need to start devoting much more time and energy
into getting work that pays – got any?
If you’re on my mailing list you’ll be getting an e-blast soon!
And if you can’t send work, just send money.
Posted in advertising, graphic design
Tagged advertising, B2B, communication, creative, design, freelance creative, freelance design help, graphic design, ideas, work
Toronto, arguably the mecca for all biz-buzz in the marketing and advertising world of Canada.
But of course the internet has made places on a map superfluous so that title really lives mostly in perception, doesn’t it.
FABULO-CITY is the new mecca.
That place in our mind where creativity perculates, bubbles up to the surface then flows freely from one wifi connection to the next.
Location, location, location just doesn’t really matter any more in this realm.
All this to say that even though I physically may live hours outside of TO, I’m readily available for off-site freelance work. Anytime, any day.
I can provide you with art direction & layout, concept development and final artwork or help out with those tedious, mind-numbing and detail oriented jobs for which you just don’t have the time or energy to tackle.
Smiles are included albeit subdued*.
So if you can’t send work, please do send money.
(Insert subdued smile here)
*I’m going through some major dental work at the moment and damn, it’s expensive!
Posted in advertising, Uncategorized
Tagged advertising, art direction, B2B, collaboration, communication, creative, design, freelance, ideas, logo, logo design, photoshop, print, print production, professional, self promotion, work
E-Blast Campaign: A years worth of creative – 14 in all – to serve as playful reminders to CPG Trade Marketing Managers that Field Agent can help with the success of their up-coming in-store initiatives.
Here are my three favourites but you can see them all here.
Next up, B2B Magazine Ad targeting contractors/installers of Flue Gas Venting Systems with a gentle yet firm reminder that a safe installation is paramount.
And finally, a fun little hard-hat sticker given away to plumbing contractors – just a small part of a larger promotion.
So what can I make for you today?
In case you missed them, here is my most recent series of self-promo emails.
And now I wait patiently for the work to start pouring in.
Trade Ad targeting electrical contractors to communicate USP of the product
>> built-in teeth.
Responsibilities: Creative and art direction, copy,
image compositing & retouching.
I’ve been getting my hair cut by the same person for over 14 years now. I assume everyone’s the same that way; once you’ve found someone you like and trust, you stick with them.
And this relationship we have with them varies. Some of us discuss almost everything with them while others limit our conversations to only current, topical information; weather, sports etc. I myself being the later.
So when I discovered that Tony, the guy who’d been cutting my hair for all those years, had left his place of employ and bought a salon of his own, of course I followed him to his new place. And it was here that I revealed my background in advertising and design.
He shared his plan to re-brand this existing salon he’d purchased under a new name and I of course offered my services in designing his logo for him.
He explained that the services he would be providing beyond a great hair cut/style, would be hair colour (his specialty) and also a wig service for cancer patients for which he would be creating a beautifully remodeled private space at the back of the salon for their comfort.
He was delighted with the logo design and the project grew to designing his signage, business cards & bags as well as providing design input on the in-store renovations he was planning and which are currently taking place.
And there are now plans for a newspaper ad, Facebook page & video.
In collaboration with healthcare writer Diane Bracuk, we developed her self-promotion campaign with a focus on her key selling proposition – the ability to write highly technical scientific copy or very simple, consumer-friendly version of same.
A series of three different pieces were developed in the form of postcards & e-newsletter variants.
Gob is good.
Diane Bracuk is a healthcare writer who can transform complicated healthcare and/or pharmaceutical information into easily digestible, consumer-friendly prose; no easy task to be sure.
This is her ‘unique selling proposition’ and was my starting point for her logo design and tagline development which resulted in this stylized ‘funnel’ into which molecule-like info is dumped leading to a simple yet compelling tagline.
To come… her self-promotion campaign. Stay tuned.