Category Archives: graphic design

Not in a Flash but somewhat less time than anticipated.

Screen-shot_CallToArms_video

So this is the product of me trying to reacquaint myself with Flash and DreamWeaver while getting introduced to Adobe Media Encoder.
Surprisingly, it was a blast!

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New Work

E-Blast Campaign: A years worth of creative – 14 in all – to serve as playful reminders to CPG Trade Marketing Managers that Field Agent can help with the success of their up-coming in-store initiatives.
Here are my three favourites but you can see them all here.

1-TAX_SEASON 7-SUN_CARE 9-HALLOWEEN

Next up, B2B Magazine Ad targeting contractors/installers of Flue Gas Venting Systems with a gentle yet firm reminder that a safe installation is paramount.

System636_SafeChoice_Ad_300px

And finally, a fun little hard-hat sticker given away to plumbing contractors – just a small part of a larger promotion.

HardHatSticker_bulldog

So what can I make for you today?

This idea bites.

IPEX-Electrical-Systems_Ad

Trade Ad targeting electrical contractors to communicate USP of the product
>> built-in teeth.

Responsibilities: Creative and art direction, copy,
image compositing & retouching.

Label Me. I welcome it.

It’s human nature to assign ‘labels’ to everyone we meet; he/she is ‘funny’ or ‘not-so-funny’, ‘young’ or ‘old’, ‘tall’ or ‘short’ etc.
In fact, I think we’re all likely hard-wired to do so; a possible throw back to our primal survival instincts. (Hungry bear = ‘bad’.)

But a lot of us like to believe that we do no such thing; that we always keep an open mind. After all, such behaviour is border-line discrimination isn’t it?

Well here are a few labels I’ve created for myself and I will go out on a limb here to say that you could easily apply one of them to me.


And now that you’ve assigned a label to me, why not take it a step further and send me a project you have that fits that label. And don’t worry, I won’t take offense; even if batteries are required!

Who would’ve thought getting a haircut would reveal an identity.

I’ve been getting my hair cut by the same person for over 14 years now. I assume everyone’s the same that way; once you’ve found someone you like and trust, you stick with them.

And this relationship we have with them varies. Some of us discuss almost everything with them while others limit our conversations to only current, topical information; weather, sports etc. I myself being the later.

So when I discovered that Tony, the guy who’d been cutting my hair for all those years, had left his place of employ and bought a salon of his own, of course I followed him to his new place. And it was here that I revealed my background in advertising and design.

He shared his plan to re-brand this existing salon he’d purchased under a new name and I of course offered my services in designing his logo for him.

He explained that the services he would be providing beyond a great hair cut/style, would be hair colour (his specialty) and also a wig service for cancer patients for which he would be creating a beautifully remodeled private space at the back of the salon for their comfort.

He was delighted with the logo design and the project grew to designing his signage, business cards & bags as well as providing design input on the in-store renovations he was planning and which are currently taking place.

And there are now plans for a newspaper ad, Facebook page & video.

Logo Design for healthcare writer Diane Bracuk

Diane Bracuk is a healthcare writer who can transform complicated healthcare and/or pharmaceutical information into easily digestible, consumer-friendly prose; no easy task to be sure.

This is her ‘unique selling proposition’ and was my starting point for her logo design and tagline development which resulted in this stylized ‘funnel’ into which molecule-like info is dumped leading to a simple yet compelling tagline.

To come… her self-promotion campaign. Stay tuned.