It’s been a holiday season of eating, eating and more eating.
Yes there was some fun in between.
And no, I wasn’t alone through all the frivolity.
The one thing I didn’t do though was work. And as it happens
eating and having fun costs money.
So time to get refocused.
Time to eat less but better.
Time to get back to work.
Hey 2018, game on!
I’ve been getting my hair cut by the same person for over 14 years now. I assume everyone’s the same that way; once you’ve found someone you like and trust, you stick with them.
And this relationship we have with them varies. Some of us discuss almost everything with them while others limit our conversations to only current, topical information; weather, sports etc. I myself being the later.
So when I discovered that Tony, the guy who’d been cutting my hair for all those years, had left his place of employ and bought a salon of his own, of course I followed him to his new place. And it was here that I revealed my background in advertising and design.
He shared his plan to re-brand this existing salon he’d purchased under a new name and I of course offered my services in designing his logo for him.
He explained that the services he would be providing beyond a great hair cut/style, would be hair colour (his specialty) and also a wig service for cancer patients for which he would be creating a beautifully remodeled private space at the back of the salon for their comfort.
He was delighted with the logo design and the project grew to designing his signage, business cards & bags as well as providing design input on the in-store renovations he was planning and which are currently taking place.
And there are now plans for a newspaper ad, Facebook page & video.
Diane Bracuk is a healthcare writer who can transform complicated healthcare and/or pharmaceutical information into easily digestible, consumer-friendly prose; no easy task to be sure.
This is her ‘unique selling proposition’ and was my starting point for her logo design and tagline development which resulted in this stylized ‘funnel’ into which molecule-like info is dumped leading to a simple yet compelling tagline.
To come… her self-promotion campaign. Stay tuned.