Tag Archives: advertising

Not in a Flash but somewhat less time than anticipated.

Screen-shot_CallToArms_video

So this is the product of me trying to reacquaint myself with Flash and DreamWeaver while getting introduced to Adobe Media Encoder.
Surprisingly, it was a blast!

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New Work

E-Blast Campaign: A years worth of creative – 14 in all – to serve as playful reminders to CPG Trade Marketing Managers that Field Agent can help with the success of their up-coming in-store initiatives.
Here are my three favourites but you can see them all here.

1-TAX_SEASON 7-SUN_CARE 9-HALLOWEEN

Next up, B2B Magazine Ad targeting contractors/installers of Flue Gas Venting Systems with a gentle yet firm reminder that a safe installation is paramount.

System636_SafeChoice_Ad_300px

And finally, a fun little hard-hat sticker given away to plumbing contractors – just a small part of a larger promotion.

HardHatSticker_bulldog

So what can I make for you today?

This idea bites.

IPEX-Electrical-Systems_Ad

Trade Ad targeting electrical contractors to communicate USP of the product
>> built-in teeth.

Responsibilities: Creative and art direction, copy,
image compositing & retouching.

A beautiful B2B print campaign. (Well, I think so anyway.)

Who wouldn’t want a big, fat wallet unless of course it’s filled with useless
scraps of paper instead of cold, hard cash.
In this case it is cold, hard cash we’re talking about and it speaks directly to a plumbing contractors’ bottom line in simple and direct language.

newWork_x2
CREDITS
My responsibilities: creative & art direction, copywriting,
layout & final art.
Photography: Christopher Lawson Photography
Retouching & image manipulation: Mike Carter Studio
So what can I make for you today?

Logo Design for healthcare writer Diane Bracuk

Diane Bracuk is a healthcare writer who can transform complicated healthcare and/or pharmaceutical information into easily digestible, consumer-friendly prose; no easy task to be sure.

This is her ‘unique selling proposition’ and was my starting point for her logo design and tagline development which resulted in this stylized ‘funnel’ into which molecule-like info is dumped leading to a simple yet compelling tagline.

To come… her self-promotion campaign. Stay tuned.

Why people like you hire me.

When the need to outsource creative and/or production work is unavoidable and reliability is paramount, agencies and direct clients alike have called upon me to come through for them.
Here are just a few of the reasons why…

2011-2012
“Ged is someone you can count on 100% to get a job done and do it superlatively. A while ago, I dumped a giant job on him requiring a ton of Photoshop work and he worked nights and weekends to get it done on time. In the end, he completed it days ahead of schedule. My client couldn’t have been happier with the end result, and was amazed that it had all been done so quickly. Bottom line: Ged goes above and beyond the call of duty—and will always make you look good.”
– Libby Lucas, Libby Lucas Creative

2010
“We have been working with Ged for the past 2.5 years and highly recommend his work. Ged has created a number of web, print and interactive designs for many of the projects I have produced and all have been a success. Talented, easy to work with and will always go the extra mile.”
– Mark Ashdown, Bang Albino Communications Inc.

“Ged is a thoughtful and resourceful creative ally. He doesn’t wave his arms and jump about; he listens quietly and carefully and – at the right moment – he provides a pithy suggestion that’s right on target. He understands visual stopping power. He understands strategic thinking. In short, Ged understands.”
– Andrew Crighton, iPrimate Strategic Creativity

Discover your reason for hiring me. Call 647-328-2872 or email gedstankus@gmail.com today. Or tomorrow. No pressure.

Rewarding ‘Preferred’ Clients

In the advertising & communications business, clients are given preferential treatment based on billings. The more revenue, the better the service.
That’s the way it’s always been.

Should that be the only criteria though?

What if there were a formalized ‘Preferred Client Status’ program that required a number of other factors to be met – factors that leveled the playing field for all clients on the roster regardless of size? And there were rewards like year-end discounts based on ‘points’ earned or quarterly discounts on future programs?

Wouldn’t that make for a happier pond for all your clients to swim in, regardless of what size fish they are?