Tag Archives: design

I wouldn’t work for you if…

In case you missed them, here is my most recent series of self-promo emails.
And now I wait patiently for the work to start pouring in.

WouldntWorkForYou

WouldntWorkForYou_2

WouldntWorkForYou_3

A beautiful B2B print campaign. (Well, I think so anyway.)

Who wouldn’t want a big, fat wallet unless of course it’s filled with useless
scraps of paper instead of cold, hard cash.
In this case it is cold, hard cash we’re talking about and it speaks directly to a plumbing contractors’ bottom line in simple and direct language.

newWork_x2
CREDITS
My responsibilities: creative & art direction, copywriting,
layout & final art.
Photography: Christopher Lawson Photography
Retouching & image manipulation: Mike Carter Studio
So what can I make for you today?

Label Me. I welcome it.

It’s human nature to assign ‘labels’ to everyone we meet; he/she is ‘funny’ or ‘not-so-funny’, ‘young’ or ‘old’, ‘tall’ or ‘short’ etc.
In fact, I think we’re all likely hard-wired to do so; a possible throw back to our primal survival instincts. (Hungry bear = ‘bad’.)

But a lot of us like to believe that we do no such thing; that we always keep an open mind. After all, such behaviour is border-line discrimination isn’t it?

Well here are a few labels I’ve created for myself and I will go out on a limb here to say that you could easily apply one of them to me.


And now that you’ve assigned a label to me, why not take it a step further and send me a project you have that fits that label. And don’t worry, I won’t take offense; even if batteries are required!

Self-Promotion Campaign for writer Diane Bracuk

In collaboration with healthcare writer Diane Bracuk, we developed her self-promotion campaign with a focus on her key selling proposition – the ability to write highly technical scientific copy or very simple, consumer-friendly version of same.

A series of three different pieces were developed in the form of postcards & e-newsletter variants.

Gob is good.

Rewarding ‘Preferred’ Clients

In the advertising & communications business, clients are given preferential treatment based on billings. The more revenue, the better the service.
That’s the way it’s always been.

Should that be the only criteria though?

What if there were a formalized ‘Preferred Client Status’ program that required a number of other factors to be met – factors that leveled the playing field for all clients on the roster regardless of size? And there were rewards like year-end discounts based on ‘points’ earned or quarterly discounts on future programs?

Wouldn’t that make for a happier pond for all your clients to swim in, regardless of what size fish they are?