If anyone’s been wondering, I’ve been working on finishing our basement for just over a year now which includes office spaces for both my wife and myself. We both work from home.
Although I’ve found that doing all the work myself very satisfying, with part-time help from my sons with the drywall which was fun, this project is finally nearing completion.
Now I need to start devoting much more time and energy
into getting work that pays – got any?
If you’re on my mailing list you’ll be getting an e-blast soon!
And if you can’t send work, just send money.
Posted in advertising, graphic design
Tagged advertising, B2B, communication, creative, design, freelance creative, freelance design help, graphic design, ideas, work
In case you missed them, here is my most recent series of self-promo emails.
And now I wait patiently for the work to start pouring in.
In collaboration with healthcare writer Diane Bracuk, we developed her self-promotion campaign with a focus on her key selling proposition – the ability to write highly technical scientific copy or very simple, consumer-friendly version of same.
A series of three different pieces were developed in the form of postcards & e-newsletter variants.
Gob is good.
Diane Bracuk is a healthcare writer who can transform complicated healthcare and/or pharmaceutical information into easily digestible, consumer-friendly prose; no easy task to be sure.
This is her ‘unique selling proposition’ and was my starting point for her logo design and tagline development which resulted in this stylized ‘funnel’ into which molecule-like info is dumped leading to a simple yet compelling tagline.
To come… her self-promotion campaign. Stay tuned.
I send out an e-newsletter of sorts about twice a month to just, you know, remind folks I’m still here and available for work. That is to say, make something for them; whether it’s for print or web or just to help out when they’re overloaded.
That said, this was the content for my most recent e-newsletter which was a lot of fun to do. So I thought I’d share a little about how I did it.
First, the idea…
Then, source the images…
Eliminate existing content on the license plate using content-aware fill and the stamp and healing brush tools…
Close-cut, accentuate the highlight across top and adjust the colour…
I created the type in Illustrator so that I could tweak the font a little and then placed it in Photoshop, rasterized it and then used it to make selections for the following steps…
Using the type to select an area on the plate I applied a bevel & emboss effect…
Then I colourized my rasterized type and applied a bevel & emboss to it as well…
And for the finishing touch on the license plate, I added a bit of ‘dirt/rust’ to the embossed type to help bring it all together.
I then adjusted the colour in the main trailer park image to liven up the yellows and brought in the license plate with a drop shadow added to lift it off the page.
And finally, I added the text and saved it out for web for insertion into the e-newsletter.
This just gives you an idea of the steps involved and is not intended to be a tutorial in how to actually do it. My apologies to anyone who may have been expecting otherwise.