Toronto, arguably the mecca for all biz-buzz in the marketing and advertising world of Canada.
But of course the internet has made places on a map superfluous so that title really lives mostly in perception, doesn’t it.
FABULO-CITY is the new mecca.
That place in our mind where creativity perculates, bubbles up to the surface then flows freely from one wifi connection to the next.
Location, location, location just doesn’t really matter any more in this realm.
All this to say that even though I physically may live hours outside of TO, I’m readily available for off-site freelance work. Anytime, any day.
I can provide you with art direction & layout, concept development and final artwork or help out with those tedious, mind-numbing and detail oriented jobs for which you just don’t have the time or energy to tackle.
Smiles are included albeit subdued*.
So if you can’t send work, please do send money.
(Insert subdued smile here)
*I’m going through some major dental work at the moment and damn, it’s expensive!
Posted in advertising, Uncategorized
Tagged advertising, art direction, B2B, collaboration, communication, creative, design, freelance, ideas, logo, logo design, photoshop, print, print production, professional, self promotion, work
I send out an e-newsletter of sorts about twice a month to just, you know, remind folks I’m still here and available for work. That is to say, make something for them; whether it’s for print or web or just to help out when they’re overloaded.
That said, this was the content for my most recent e-newsletter which was a lot of fun to do. So I thought I’d share a little about how I did it.
First, the idea…
Then, source the images…
Eliminate existing content on the license plate using content-aware fill and the stamp and healing brush tools…
Close-cut, accentuate the highlight across top and adjust the colour…
I created the type in Illustrator so that I could tweak the font a little and then placed it in Photoshop, rasterized it and then used it to make selections for the following steps…
Using the type to select an area on the plate I applied a bevel & emboss effect…
Then I colourized my rasterized type and applied a bevel & emboss to it as well…
And for the finishing touch on the license plate, I added a bit of ‘dirt/rust’ to the embossed type to help bring it all together.
I then adjusted the colour in the main trailer park image to liven up the yellows and brought in the license plate with a drop shadow added to lift it off the page.
And finally, I added the text and saved it out for web for insertion into the e-newsletter.
This just gives you an idea of the steps involved and is not intended to be a tutorial in how to actually do it. My apologies to anyone who may have been expecting otherwise.